A cheap sticker is not a cheap fund.
01
NAV is a slice size, not a price tag. The same money buys the same value of the same holdings. A lower NAV just hands you more units, never more worth.
02
A new fund at Rs 10 is the one thing you cannot check. No track record, no drawdown you have watched it sit through, no rule you have seen behave. An older fund at a high NAV hands you years of evidence.
03
A new fund is often born in whatever theme is hot, which is usually whatever is already expensive. The Rs 10 entry is the easiest thing to see and the least useful thing about it.
The Rs 10 sticker is not a sale. It is a smaller slice of the same pizza. Buy the kitchen's record, not the price of the slice.