# Confirmation Bias . RupeeCase Cards

_Systematic Investing . 2026-07-30 . By Tanmay Kurtkoti. Educational, illustrative, not advice._

Last Thursday a friend sent me his watchlist notes on a stock he has held for fourteen months. Four bullet points. Every one of them was a reason to stay in. He had underlined "strong promoter" twice.

I asked him what he had written before he bought. He scrolled back. Five bullet points. Three of them were about the balance sheet. One was a valuation concern. One was about the sector cycle.

The pre-buy note and the post-buy note were about two different companies. Same ticker. Same person writing. But somewhere between the order confirmation and the next earnings call, the research shifted from deciding to defending.

That shift has a name. Psychologists call it [confirmation bias](https://rupeecase.com/learn/). And in 1998, Raymond Nickerson published a 45-page review in the Review of General Psychology calling it "perhaps the single most problematic aspect of human reasoning." Not the rarest. Not the most exotic. The most problematic. It shows up in medicine, in law, in engineering, and it shows up in your portfolio the day after you buy.

## The study that made it visible

In 1979, Charles Lord, Lee Ross, and Mark Lepper ran a now-classic experiment at Stanford. They recruited two groups: people who supported the death penalty and people who opposed it. Both groups read the same two fictional studies on whether capital punishment deters crime. One study said yes. The other said no. Same evidence packet. Same reading time.

The rational prediction is that mixed evidence should moderate both groups. Move everyone a little toward the middle.

The opposite happened. Supporters rated the pro-deterrence study as more convincing and the anti-deterrence study as flawed. Opponents did the mirror image. After reading identical mixed evidence, both groups reported that their original position had grown stronger.

That result was published in the Journal of Personality and Social Psychology (volume 37, pages 2098 to 2109). It has been replicated dozens of times since, across domains that have nothing to do with criminal justice. Including finance.

## What this looks like in a portfolio

You buy a stock at Rs 420. It drops to Rs 370. You open the annual report. But you are not reading the annual report the way you read it before the buy. Before the buy, you were weighing evidence. After the buy, you are filtering it.

Good quarter? Confirms the thesis. Bad quarter? One-off, macro headwinds, sector rotation, management said next quarter will be better. Analyst downgrade? They do not understand the business. Peer outperforming? Different market segment, not comparable.

None of these responses are stupid. Individually, each one might even be correct. The problem is the pattern. Every piece of incoming evidence gets routed through a filter that was not there before you owned the position. And the filter has one job: keep the thesis alive.

## The math hiding behind the bias

The real cost is not the bad quarter. It is the quarters you spend defending a position that a rule would have cut.

Here is the recovery asymmetry table. Once a position drops, the return needed to get back to zero is not the same number with a plus sign. It is worse. And it gets worse fast.

_[Figure: A 40 percent loss needs a 67 percent gain to recover. A 50 percent loss needs 100 percent.. Source . arithmetic identity . illustrative]_

At minus 10, the gap is small. You barely notice. At minus 40, you need plus 66.7 just to get back to where you started. Not to make money. Just to break even. And the longer you spend defending the thesis instead of acting on the math, the deeper you slide down this curve.

## Two paths from the same starting point

I ran two paths on a Rs 10 lakh position. Same stock. Same starting day. Different rules.

Path A holds through a 40 percent drawdown. The position drops to Rs 6 lakh. Then the market recovers at 12 percent a year for three years. After three years, the position is worth Rs 8.43 lakh. Still underwater. Still 1.57 lakh short of the original 10.

Path B cuts at minus 15 percent. The position exits at Rs 8.5 lakh. The proceeds redeploy into the broader portfolio at 12 percent a year. After three years, the redeployed capital is worth Rs 11.94 lakh. Above water. Growing.

| | Start | After event | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| **Path A . hold through minus 40 pct** | Rs 10.00L | Rs 6.00L | Rs 6.72L | Rs 7.53L | Rs 8.43L |
| **Path B . cut at minus 15 pct, redeploy** | Rs 10.00L | Rs 8.50L | Rs 9.52L | Rs 10.66L | Rs 11.94L |
| **Gap** | 0 | Rs 2.50L | Rs 2.80L | Rs 3.13L | Rs 3.51L |

The gap at year three is Rs 3.51 lakh. Not because Path B found a miracle. The return assumption is the same 12 percent. The difference is that Path B started the recovery from a higher base. Compounding cares about the base. That is the entire lesson.

And a 40 percent drawdown, even at 12 percent annual returns, takes about five years just to get back to breakeven. Five years of zero net gain. That is the cost of defending the thesis.

## The loop you cannot see from inside

Here is what happens when confirmation bias runs a portfolio instead of a rule.

_[Figure: Confirmation bias creates a self-reinforcing loop. A rule breaks it.. Source . behavioural finance framework . illustrative]_

The discretionary path loops. Buy, seek confirming evidence, dismiss contrary data, hold, loop back. The deeper the loss, the stronger the confirmation bias, the tighter the loop. It is self-reinforcing.

The rule-based path does not loop. Entry rule met. Periodic check. Rule decides. If the exit condition fires, the position closes. No thesis to defend. No identity tied to the outcome. The rule does not care that you liked the management.

## The fix is not more research

The fix is deciding what counts as evidence before you own the position.

Write the exit condition on the day you buy. (If you have not done the [risk profile](https://rupeecase.com/risk-profile.html) yet, start there.) Not "I'll reassess if things change." Something specific. A trailing stop. A [rebalance cycle](https://rupeecase.com/strategies/methodology). A minimum score on whatever framework you use. If the condition fires, you act. You do not reopen the thesis for one more quarter.

The hardest part is not the math. The math is arithmetic. The hardest part is admitting that the research you do after buying might not be research at all. It might just be a very well-read version of hope.

I keep three rules on the checklist for this:

Write the exit before you write the buy. If you cannot articulate what would make you sell, you do not have a thesis. You have an attachment.

Separate the check from the conviction. The rule checks the position. You do not get a vote on the day the rule runs. Your job is to set the rule. The rule's job is to enforce it.

Trust the base, not the story. A position that starts its recovery from Rs 8.50 lakh will outperform a position that starts from Rs 6 lakh at the same return rate. Every single time. The math does not negotiate.

Confirmation bias is invisible from the inside. That is the whole point. You think you are being thorough. You think you are doing due diligence. You are. Just for the wrong side.

The rule does not make you smarter. It makes you honest.